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Recently, Reuters news service reported that Apple is looking towards bigger screens for its next generation iPhone.  Apple will be expanding from its current screens, to 4.6-inch “retina” display screens.  Aside from consumer demand for more screen space, the move is also competitive, as it shows that Apple is positioning itself to rival Samsung’s Galaxy S II smart-phone.

So what does this mean?

So much, in fact.

Or, well, it at least indicates so much.

At it’s core, what this really points to is our continual shift towards being a richly visual culture. Particularly in how these visuals express information in compelling ways. 

Screens and our societal desire for big ones are nothing new, nor is our desire to be absolutely enamoured by highly sensory experiences rooted in visual expression.  From the roots of civilization, to British theatrical spectacles of the 17th century, to the Jumbo-trons of the 1990s, we are captivated by big visuals.

Remarkably, we still manage to keep things subtle.

Big screens on smart-phones however, indicate something more specifically noteworthy.  Theatrical and sport spectacles are one thing, our phones are something completely different.  Our phones are, have been, and are increasingly becoming our conduits to the world, essentially our go-to source for information and a great deal of our social interactions.  They are our connection to everything around us.

As such, the shift towards bigger screens highlights the importance of creating informational and communicative content that is highly visually engaging.  This does not necessarily mean that text, and passively reading things, has gone out the door, but it does mean that the more the world’s computing occurs on handheld devices, the more we have to be concerned with presenting digital content in aesthetically effective ways. 

Therefore, myriad businesses of the world, be sure to keep an eye towards ensuring that you are always putting your best face forward in the mobile realm, and engaging those with a core competency in both graphic and web design.  To not do so, is fast becoming an all too common marketing mistake.

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