By Meg Smith on February 19, 2013
Last week I saw a talk given by Frank Chimero (via Vimeo) as part of the Build Design Conference. He spoke about what design means to culture and what it accomplishes. He suggests that design's purpose is to inform, persuade and delight. It was the delight portion of his talk that really got me thinking. In his book, The Shape of Design, Chimero has this to say about delight:
"There is a tendency to think that to delight someone with design is to make them happy. Indeed, the work may do that, but more appropriately, the objective is to produce a memorable experience because of its superior fit. The times that design delights us are memorable because we sense the empathy of the work’s creator. We feel understood, almost as if by using the work, we are stepping into a space designed precisely for us."
"[The design] empathizes with the audience and their circumstances, surprises in its delivery, and achieves a clarity in what it is trying to say or accomplish. A delightful experience is the overlap of these three things."